I am really a marketer’s nightmare. I won’t buy for the packaging, name or campaign. I am not excited when sales girl says ” you look fab” or “I have this in 8 colours.” I have my own stubborn mind, my own odd taste and a debilitating budget besides.
HOWEVER, cleverness makes me weak in the knees. Cleverness combined with humour and I am done. So I just had to buy this running bra called “the Ta Ta Tamer” which promises to “tame your favourite girls without smooshing them down”.